The employees in the marketing department of an organization are responsible for communicating to customers or clients why they need to purchase the goods or services offered. Marketing relays information to customers or clients and helps establish the overall image of the brand.Know More
One of the marketing department's biggest jobs is advertising. It comes up with ideas for commercials, billboards, print ads and other advertisements to inform potential customers about the product and its benefits. Once a customer learns about the company, it is the job of the marketing department to ensure that the company receives repeat business from this customer through solidifying the brand image.
Packaging and shipping also fall under the realm of marketing. The packaging of a product helps tell customers about the product inside, and shipping packaging reinforces the brand image to customers so that they remember to return to the company with repeat business.
Sales is another large aspect of the marketing department in a company. The marketing department works with the sales teams to come up with sales tactics and strategies that entice customers and clients to purchase goods and services. It also comes up with incentives for the sales department to use to turn first-time customers into loyal customers.Learn more about Marketing & Sales
Internal marketing is essentially a sales technique used by companies that treats employees as customers to help make all components of the business function harmoniously and deliver a clear message. Internal marketing is used by companies of all sizes and in a variety of industries. This type of marketing is designed to help companies strengthen their communications with customers to help sell products and services and to make branding and outreach as effective as possible.Full Answer >
Target marketing is the practice of aiming goods and services at a specific group of consumers. Rather than take a shotgun approach, for example, selling to 18- to 49-year-olds, companies try to narrow their marketing as much as possible, finding only the consumers who are likely to buy from them.Full Answer >
Marketing departments of companies and organizations are responsible for market research, solution development, promotional campaigns and customer relationship programs. While marketing departments engage in several different activities, its primary role is to boost revenue for the business.Full Answer >
A modified re-buy is a situation where an organization or an individual buys goods that had been previously bought, but changes are made to the supplier. The purchase requires additional research or analysis to be conducted. Ideally, the buyer wants the modification of the terms, process and other relevant specifications.Full Answer >