Q:

What does RVCA stand for?

A:

According to RVCA founder, PM Tenore, the name and logo refer to the balance of opposites, specifically in the chevron pattern formed by the letters "V" and "A." There has been added speculation that it's a play on the Greek word for clothing.

The philosophy behind RVCA, pronounced "roo-ka," is to create an integration of different subcultures within one platform. The RVCA line of clothing and accessories represents a collaboration of individuals from these various subcultures. Founder PM Tenore's intention was to develop sports apparel that was non-traditional and defied trends.

Aside from the clothing line, Tenore has also encouraged artists, musicians, and designers to expand their creativity and to inspire others by giving back to the community. The concept behind RVCA and the Artist Network Program is to redefine the way the media sees fashion and art.

Learn More

Related Questions

  • Q:

    What does "AARP" stand for?

    A:

    AARP stands for American Association of Retired Persons. The organization was founded in 1957 and actually evolved from the National Retired Teachers Association (NRTA), which was established in 1947 by Dr. Ethel Percy Andrus.

    Full Answer >
    Filed Under:
  • Q:

    What does CEO stand for?

    A:

    CEO has a variety of meanings depending on the person or group using the abbreviation. The most common definition, though, is "Chief Executive Officer." In business, the CEO is the person in charge of an organization or company.

    Full Answer >
    Filed Under:
  • Q:

    What does LLC stand for?

    A:

    LLC stands for "limited liability company," which is one of four business organizational structures in the United States. In this business structure, owners are protected from personal liability for company actions and debt similar to a corporation.

    Full Answer >
    Filed Under:
  • Q:

    What does "IBM" stand for?

    A:

    IBM is the acronym for the International Business Machines Corporation. IBM is a 103-year-old American corporation that produces and sells software and hardware. It also provides information technology consulting services.

    Full Answer >
    Filed Under:

Explore