Q:

What does RVCA stand for?

A:

Quick Answer

According to RVCA founder, PM Tenore, the name and logo refer to the balance of opposites, specifically in the chevron pattern formed by the letters "V" and "A." There has been added speculation that it's a play on the Greek word for clothing.

  Know More

Full Answer

The philosophy behind RVCA, pronounced "roo-ka," is to create an integration of different subcultures within one platform. The RVCA line of clothing and accessories represents a collaboration of individuals from these various subcultures. Founder PM Tenore's intention was to develop sports apparel that was non-traditional and defied trends.

Aside from the clothing line, Tenore has also encouraged artists, musicians, and designers to expand their creativity and to inspire others by giving back to the community. The concept behind RVCA and the Artist Network Program is to redefine the way the media sees fashion and art.

Learn more about Corporations

Related Questions

  • Q:

    What does Adidas stand for?

    A:

    Adidas does not stand for anything; it is a name created as the result of a threatened lawsuit. The company was named Addas before it became Adidas.

    Full Answer >
    Filed Under:
  • Q:

    What does CEO stand for?

    A:

    CEO has a variety of meanings depending on the person or group using the abbreviation. The most common definition, though, is "Chief Executive Officer." In business, the CEO is the person in charge of an organization or company.

    Full Answer >
    Filed Under:
  • Q:

    What does Sony stand for?

    A:

    Sony is the name of the Japanese electronic corporation that is located in Tokyo, Japan. The name Sony is derived from the words "sonus" and "sonny," states the Sony company website. The word "sonus" is Latin for the word "sonic" while "sonny" stands for a small or young lad.

    Full Answer >
    Filed Under:
  • Q:

    What does "EMC" stand for?

    A:

    EMC is an acronym consisting of the last names of the founders, Richard Egan and Roger Marino. The C stands for "computer." The multinational corporation was founded in 1979 and provides businesses with analytics, virtualization, data storage and information security.

    Full Answer >
    Filed Under:

Explore