A monthly sales report has a number of format options, so the format in which it should be written depends on the company's preferences. However, there are some standard pieces of information common to all sales reports.
Most sales reports start with the biggest accomplishment of the month. If a company exceeded its sales goals or increased business accounts by 10% or whatever the biggest accomplishment was for the month, that's what should start the report. This is then followed by the sales numbers. Managers can track numbers by product, salesperson or another method specific to the company. Following the numbers should be an explanation of why any goals weren't met. For instance, if a company projects $10,000 in sales for the month but only attained $9,000, the sales report should list the reasons why the goal was not met. It's also helpful to list an action plan for meeting future goals rather than listing excuses about why the goals weren't met.
A sales report should never include "fluff." A good sales report is brief and gives managers and salespeople the most up-to-date numbers. It also provides insight that allows managers and executives to make decisions before a downturn in sales turns into something more serious.Learn More
A sales budget is a plan of a business' sales outlook based on the number of units it expects to produce within a specified budget period, according to AccountingTools. The sales projections are represented in units and dollars. Depending on an individual company, the sales budget may be prepared after a one- or three-month period.Full Answer >
Marketing is important to sales because it includes numerous strategies for communicating the various benefits and features of the products or services a company offers to consumers. Marketing is how consumers become aware of specific brands. Marketing spurs more sales by researching consumer markets and developing tailored messages that spark buying interest.Full Answer >
Internal sales is a business model in which a company's products are sold directly from the company itself to the customers. The major benefit of this method is that it allows a company to reap more of the total profits from each sale because they don't have to pay vendors.Full Answer >
The main difference between marketing and sales is that marketing continually changes to accommodate emerging technologies and to deliver fresh content to the public, while sales techniques remain the same. Marketing is essentially the act of promoting a company or its products and services, while sales involves persuading people to purchase specific goods or services offered by organizations.Full Answer >