How do you get sponsored by Nike?
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Q:

How do you get sponsored by Nike?

A:

Quick Answer

According to the shoe giant's official website, the only way to get sponsored by Nike is if the company contacts you directly. Nike claims they "proactively seeks athletes to endorse the brand. Unsolicited Nike sponsorship requests are not accepted."

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Full Answer

There are possibilities for Nike to not only accept, but grant donation requests. A detailed application available on Nike's website must be completed to ensure the request is reviewed. However, Nike clearly states they do not accept donation requests for money, only products. Nike is extremely protective over their brand because of their popularity. Because of this, they also choose to avoid targeting every athlete and school. They only target athletes and programs that represent a high standard of morals and social responsibility. From a profitable standpoint, they also search for athletes and programs that are marketable. To increase the chances for a sponsorship by Nike, become attractive from a marketable standpoint. Build a brand through social media, community and national networking and charitable services in efforts to have Nike to take a serious look at the brand. Nike is also committed to increasing their already popular international brand. Different countries have different cultures, so building a brand adhering to those specific guidelines could garner Nike's attention.

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    Why is Nike so successful?

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    Nike is successful because of its marketing strategy, brand recognition and research into changing consumer demands. Nike has continued to grow by targeting both male and female athletic wear consumers and expanding product offerings into every available market.

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    The company name "Nike" is not actually an acronym, but is instead named after the goddess of victory in Greek mythology. The company was founded in 1964, and it was originally called Blue Ribbon Sports, but they changed their name to Nike, incorporated in 1971.

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    The Nike Company name has its origins in Greek mythology and is named for Nike, the Greek goddess of victory. The goddess Nike is also known for her traits of swift running and flying. Nike company founders first used the name for the company's first manufactured running shoe.

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    In terms of market share, Nike's biggest competitors are Adidas and Under Armour. Other competitors include Puma, Skechers, Anta and Li Ning. Nike is the global market leader, but it faces increasing competition in Europe and China.

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