"Trade marketing" is an area of marketing focused on driving demand of distributors and retailers for manufactured goods. Trade marketing includes trade promotions that are tailored toward these larger groups to set products apart from the competition, grow product visibility and create better purchasing rates. Trade marketing is a smaller subset of marketing and is a different field from consumer marketing that relies on customer strategies to drive sales.Know More
Trade marketing takes place between manufacturing companies that make products to sell and the retailers who buy the products and then sell to consumers. Manufacturers produce a wide array of products, but retailers only have so much space to display them. Trade marketing is a way product makers can promote their goods so that they can have a successful business.
This area of marketing is competitive, so trade specialists have many strategies to promote their business. One of these strategies includes trade promotions. Trade promotions include giving incentives to boost retailer repurchase rates and contests that motivate retailers to sell the most of the trader’s product with the winner retailer receiving a prize. No matter what the specific strategy, trade marketers set short- and long-term goals for their business in order to outperform their competitors.Learn more about Marketing & Sales
Target marketing is the practice of aiming goods and services at a specific group of consumers. Rather than take a shotgun approach, for example, selling to 18- to 49-year-olds, companies try to narrow their marketing as much as possible, finding only the consumers who are likely to buy from them.Full Answer >
According to Entrepreneur magazine, affiliate marketing is a structured Internet referral program that rewards independent marketers for directing contacts or sales to an online business. The relationship between the business and the affiliate marketer is performance based, and the marketer gets paid a percentage of the sales directed to the business.Full Answer >
In marketing, VALS stands for "values, attitudes and lifestyles" and is a type of research methodology used for market segmentation. The concept is based on the idea attitudes, psychological needs and behaviors change as a person progresses through the various stages of his or her life.Full Answer >
Holistic marketing refers to a marketing strategy in which one considers the big picture of a business, its role in the economy and community and its impact on the lives of its consumers. The four key points of holistic marketing are internal marketing, integrated marketing, relationship marketing and socially responsive marketing.Full Answer >