"Trade marketing" is an area of marketing focused on driving demand of distributors and retailers for manufactured goods. Trade marketing includes trade promotions that are tailored toward these larger groups to set products apart from the competition, grow product visibility and create better purchasing rates. Trade marketing is a smaller subset of marketing and is a different field from consumer marketing that relies on customer strategies to drive sales.Know More
Trade marketing takes place between manufacturing companies that make products to sell and the retailers who buy the products and then sell to consumers. Manufacturers produce a wide array of products, but retailers only have so much space to display them. Trade marketing is a way product makers can promote their goods so that they can have a successful business.
This area of marketing is competitive, so trade specialists have many strategies to promote their business. One of these strategies includes trade promotions. Trade promotions include giving incentives to boost retailer repurchase rates and contests that motivate retailers to sell the most of the trader’s product with the winner retailer receiving a prize. No matter what the specific strategy, trade marketers set short- and long-term goals for their business in order to outperform their competitors.Learn more about Marketing & Sales
Buzz marketing refers to a marketing strategy employed by firms and marketing agencies to spread word rapidly about a novel product or service, using citizens as brand promoters. Buzz marketing essentially acts as corporate gossip, but instead of spreading news and information about people, it educates customers about products. Buzz marketing employs a word-of-mouth marketing program, utilizing many channels for communications, including social media, print sources and mobile devices.Full Answer >
NASCAR created one of the largest and most successful marketing campaigns in the field of sports by capitalizing on large audiences and even larger venues. Furthermore, NASCAR has made everything under its control a potential marketing opportunity, from the jackets the drivers wear to the names of the races.Full Answer >
Distribution in marketing pertain to the tactics and techniques a company uses to get its commodities to the final consumers. It describes the process of moving products from the manufacturer to the marketplace. There are frequently a lot of moving parts involved.Full Answer >
In indirect marketing, the customer does not receive any direct communication from the company. Indirect marketing is used when a customer is aware of a product and only needs to be reminded about the product in order to check out the company and possibly purchase the product.Full Answer >