The types of e-marketing include search engine optimization, pay-per-click advertising, social media marketing, search engine marketing, email marketing, video marketing, affiliate marketing and article marketing, among others. A business or an individual can choose several methods to use in marketing their business. It is important to note that these methods need time and resources to produce the desired results.Know More
Search engine optimization involves improving the ranking of a site on search engines such as Google, Yahoo! and Bing, among others. The higher the rankings the better. Pay-per-click advertising is whereby a search engine charges advertisers for the number of clicks made by users to go to the targeted sites. With search engine marketing, a website is able to gain visibility by using paid advertising, social media networks, article marketing and paid advertising.
Email marketing entails a combination of ads, messages, pictures and videos that are distributed via email to targeted subscribers. In video marketing, businesses and individuals use videos, which are posted on channels such as YouTube, to advertise their products and services. Social media marketing allows a person to market his or her products and reach customers via Twitter, Facebook, Google+ and other networks. On the other hand, article marketing entails the creation of original content intended for passing a particular message to the readers.Learn more about Marketing & Sales
Target marketing is the practice of aiming goods and services at a specific group of consumers. Rather than take a shotgun approach, for example, selling to 18- to 49-year-olds, companies try to narrow their marketing as much as possible, finding only the consumers who are likely to buy from them.Full Answer >
Marketing implications are changes in sales or other results that can be expected from a particular strategy. For instance, a plan to communicate more openly with customers has marketing implications of increased customer satisfaction. Marketing implications can be positive or negative.Full Answer >
Holistic marketing refers to a marketing strategy in which one considers the big picture of a business, its role in the economy and community and its impact on the lives of its consumers. The four key points of holistic marketing are internal marketing, integrated marketing, relationship marketing and socially responsive marketing.Full Answer >
In marketing, VALS stands for "values, attitudes and lifestyles" and is a type of research methodology used for market segmentation. The concept is based on the idea attitudes, psychological needs and behaviors change as a person progresses through the various stages of his or her life.Full Answer >