Types of propaganda include the act of showcasing only the best features of an individual or product while deliberately omitting details that detract from that image. This is known as card stacking, and the practice involves direct lies concerning what is being advertised as well as half-truths designed to sound convincing. Other types of propaganda include testimonials and the use of glittering generalities.Know More
One of the most basic forms of advertising propaganda is the use of the testimonial, which involves utilizing a well-known authority as a spokesman for a product or idea. This propaganda works because consumers often feel a personal connection to the person endorsing the product and are therefore more likely to purchase the product.
Another popular propaganda technique is known as "glittering generalities." This involves the use of non-specific words and phrases that are chosen to elicit emotional reactions in those who hear them. This technique involves misdirecting consumers because they are likely to focus on generalities such as "love" or "home" instead of critically examining a product or idea. These generalities can also be used to perform a sleight-of-hand on consumers, as when a high-calorie food item is made to sound healthier because it is billed as "low fat." Because consumers equate "low fat" with "healthy," they overlook the large and unhealthy amount of calories in the food being advertised.Learn more about Advertising
Types of sheepdogs include the Belgian, Icelandic, Shetland, Polish Lowland and Old English breeds. Sheepdogs are generally affectionate, intelligent, energetic and loyal to their owners and families. The most common medical conditions among sheepdogs are hip and elbow dysplasia, hypothyroidism and epilepsy.Full Answer >
"Bandwagon propaganda" is a type of advertising that attempts to draw people to a specific cause by giving the impression that many others have already joined and are happier or better off for doing so. It uses societal pressures to play on several basic elements of human nature.Full Answer >
Types of coral include both hard coral and soft coral. Hard corals include the hydrocorals and stony corals, while the soft corals include Gorgonians and Black Corals.Full Answer >
An advertisement that includes a celebrity endorsement, such as a popular actress appearing in a makeup ad, is one type of testimonial propaganda. Testimonial propaganda takes advantage of the goodwill and trust the public tends to feel toward famous people.Full Answer >