Q:

What is the vision statement of Nike?

A:

Nike doesn't have a vision statement, but it does have a mission statement: "Our Mission: To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete." According to Nike, the asterisked clarification came from cofounder Bill Bowerman.

The story of the beginnings of Nike and its founders Bill Bowerman and Phil Knight is nothing less than remarkable. Often literature that discusses the early days of the company follows Bowerman and Knight's vision and that their vision was shared by early employees and athletes, according to About.com. Many companies have mission statements; some also have vision statements, values and other stated philosophies.


Is this answer helpful?

Similar Questions

  • Q:

    What is the KFC vision statement?

    A:

    As of 2013, the KFC mission or vision statement was as follows: "To sell food in a fast, friendly environment that appeals to price conscious, health-minded consumers." KFC's major competitors include Wendy's, Subway, McDonald's and Burger King.

    Full Answer >
    Filed Under:
  • Q:

    What are Nike's aims and objectives?

    A:

    Nike is one of the largest manufacturers of athletic apparel and sporting equipment in the world, therefore it has numerous, distinct missions and aims. As with all publicly traded companies, Nike’s first objective is to make a profit for the shareholders.

    Full Answer >
    Filed Under:
  • Q:

    What is Walt Disney's vision statement?

    A:

    Walt Disney's vision, or mission statement, is "to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world," according to About.com.

    Full Answer >
    Filed Under:
  • Q:

    What is the mission statement of Marriott Hotel?

    A:

    As of 2014, Marriott does not have a formal mission statement, but it does have a vision statement which reads "To be the #1 hospitality company in the world." The proper name of the company is Marriott International, and it went public in 1953.

    Full Answer >
    Filed Under:

Explore