What Are Some Examples of Personal Selling?
Personal sales representatives sell products and services such as real estate, insurance and cars to consumers, as well as office equipment, supplies and resale goods to business buyers. Personal selling includes direct communication with any consumer or business prospect in an effort to make a sale.
Personal selling to consumers takes place through retail and direct-to-consumer channels. In retail, sales representatives interact with customers who come to the business in pursuit of products or services. The rep asks questions, listens to buyer concerns and recommends the right product or service solution. In an electronics store, for instance, a seller promotes goods such as televisions, wireless devices and computers. In a furniture store, the rep promotes couches, chairs and tables.