Some ideas for subjects of public service announcements include community or regional schemes such as 'Adopt-A-Pet,' 'Big Brother' and 'Be a Mentor' programs, health warnings about alcohol, smoking and steroids or raising awareness for issues such as homelessness, suicide and animal cruelty. Road safety alerts are also common subjects among public service announcements.
The Sherwood Group has listed 15 of the most creative televised public service announcements. One is an anti-smoking advertisement run by the Cancer Patients Aid Association, which featured two figures seated at a table, smoldering away, down to their smoking forearms. Another is a wildlife protection announcement entitled "Each Minute Counts," which featured a seal being crushed to death between the hands of a clock.