To write a situation analysis, provide information regarding a company's background and consumer perception, an evaluation of the advertised product, information on competitors, possible strategies and an audience profile. While the methods of analysis may be different according to the company, the core concept remains the same.
A situation analysis begins with a background summary of the company's products and services. Include past events and important market factors, as well as upcoming events that may affect the future of the company. Next, provide a thorough evaluation of the product being advertised. Discuss its variations, and review its customer perception, which includes surveys and feedback.
Include both direct and indirect competitors within the specified product category. Determine the major competition, and discuss its methods of branding, pricing, positioning and messaging.
Look for trends in your current advertising strategies, and attempt to pinpoint which methods are working. Next, collect data on your target audience. This information should include income, occupation, age, ethnicity, geographical location and marital status. Organize data on how your product is being used. Finally, filter this information so that it measures brand value and loyalty.
Direct characterization occurs when the narrator or a character directly tells the audience about a character, as in "Romeo and Juliet" when Mercutio describes his adversary Tybalt in detail. Similarly, in the short story "The Story of an Hour," the narrator directly tells the audience that "Mrs. Mallard was afflicted with a heart trouble." By contrast, indirect characterization shows what the character does and lets the audience infer characterization.Full Answer >
In literature, a theme is a common thread or main idea that is repeated throughout a literary work. The theme of a novel or story is the major message that organizes the entire work. The theme may be expressed overtly, but more often it must be uncovered by reading deeply through the work and analyzing the story's plot, characters and use of literary devices.Full Answer >
The Iroquois creation story relates how a woman fell from the sky and was carried by birds to a giant turtle upon whose back the Earth was created, according to Iroquois Indian Museum. When she died, the woman became the moon while her daughter became Mother Earth. The Sky Woman's twin grandsons created the flowers, land and animals on the planet.Full Answer >
A motif in literature is a common idea or theme used repeatedly in the same work. It is symbolic and carries more than just a literal meaning. Motifs and their symbols lead to an overall better understanding of the story and its theme.Full Answer >