To write a situation analysis, provide information regarding a company's background and consumer perception, an evaluation of the advertised product, information on competitors, possible strategies and an audience profile. While the methods of analysis may be different according to the company, the core concept remains the same.Know More
A situation analysis begins with a background summary of the company's products and services. Include past events and important market factors, as well as upcoming events that may affect the future of the company. Next, provide a thorough evaluation of the product being advertised. Discuss its variations, and review its customer perception, which includes surveys and feedback.
Include both direct and indirect competitors within the specified product category. Determine the major competition, and discuss its methods of branding, pricing, positioning and messaging.
Look for trends in your current advertising strategies, and attempt to pinpoint which methods are working. Next, collect data on your target audience. This information should include income, occupation, age, ethnicity, geographical location and marital status. Organize data on how your product is being used. Finally, filter this information so that it measures brand value and loyalty.
An introductory speech typically begins with an ice-breaker that connects to the main message, offers background information, gives examples and finishes by answering the most likely question the audience has. An introductory speech offers a great opportunity for the speaker to share an experience or lesson he has learned. It also gives the audience a chance to get to know the speaker in a formal situation.Full Answer >
Strategic analysis is the use of various tools to prepare business strategies by evaluating the opportunities and challenges faced by the company as it moves forward. Typically, strategic analysis involves a review of internal strengths and weaknesses as well as factors in the external environmental that could affect business.Full Answer >
According to Inc., an effective bakery business plan includes a market study with data on the bakery’s targeted customer base, data on product sales in the market area, information about competitors, sales predictions and how the bakery plans to stand out from the competition. An effective bakery business plan should also include physical concepts with information, such as space and equipment required for the bakery.Full Answer >
To write a critical analysis of a speech, obtain a copy of the speech, research the issues addressed in the speech and gain biographical and other background information about the speaker. Write a summary of your conclusions to finish the critical analysis.Full Answer >