5 Ways to Attract New Customers to Your Business

By Sam Feeder , last updated November 25, 2011

There are a wide variety of ways to attract new customers to your business in order to give it a shot in the arm and bring your business back to life. As the economy has been depressed in recent years and is appearing to slowly but surely recover, businesses need to aggressively advertise themselves to draw in customers who will be getting back into the habit of shopping on a regular basis. Check out the 5 ways to attract new customers to your business as listed below and see how you can go about trying to make your business as popular as it was when it first opened.

Online Presence

Most businesses need to invest some time and energy into advertising themselves to the active online community who is always on Facebook, Twitter, Yelp and any of the other numerous websites out there that constantly have new people perusing them, looking for new things. Just as advertising on a billboard would work, this internet presence allows different people with different lives and interests to see details of your business from their computers or on their smart phones, allowing new customers the opportunity to come see what you are selling. The bigger this online presence and the more constantly it changes and catches people's attention, the more new customers will ultimately come to your business.

Special Offers

Special offers and deals will catch new customer's attention more quickly then just about anything else, as everyone wants to save money on things they need (or think they need). So constantly post, tweet or advertise deals you are having on different things, so that it will either draw new customers into the store directly, or will at least catch customer's attention that you regularly offer deals on different items, so they will pay attention to your name, brand and location. Sooner or later, they will stop by when they need something you may have had a deal on in the past.

Google and Yahoo

As most people rarely pull out maps these days and do most of their searching on their computers or phones these days, you must accurately list your business on Yahoo or Google to ensure people know exactly where it is and how to get there. Nothing will cut down on new customers and business in general then basic things like accurate directions of how to get to your business and it's hours of operation.


Host some parties or events at your business if you can, as it will work as free advertising and introduce a lot of new people to your business and what it sells. Most people will be there for the party itself, but a good number will notice your business and come back, giving you a whole slew of hip and sharp new customers.

Pay Attention to Reviews

Good reviews and recommendations online will help drive new customers to your business. Bad reviews will quickly drive them away. This is the democracy the internet has helped to create and it make businesses mindful of what they need to do better to keep their customer base. So keep track of what is said by your customers and make the proper changes.

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