The popularity of Boots No. 7 cosmetics line has exploded in recent years, thanks to clinical trials that seem to indicate that their anti-aging products can be scientifically proven to work.
Boots is one of Britain’s premier pharmaceutical companies. Founded in 1849 by herbalist John Boots, of Nottingham, England, they received a Royal Warrant in 1942, a uniquely British honor given to official vendors to the Royal Family. More noteworthy, perhaps, is the fact that Boots makes serious investments in the research of health and beauty products, and was responsible for developing Ibuprofen pain reliever.
Their Boots No. 7 brand was launched in 1930 and has been a favorite with the British for decades. Its popularity surged in 2007 when a BBC documentary stated that, after conducting their own tests, they could confirm that Boots’ “Restore and Renew Beauty Serum” actually worked. This news provoked such a rush on Boots’ stores in England that customers waited on line for hours only to find stores cleaned out of stock. Slightly reformulated to conform with United States’ FDA regulations, the serum is available here as “Protect and Perfect Intense Beauty Serum.” Still so popular that it is often hard to come by, people have even been known to resort to Ebay to locate precious bottles of the stuff.
Boots’ confidence in their products is compelling. In 2009, Boots funded a serious scientific, double blind, placebo-controlled study undertaken at the University of Manchester. The results were published in the respected British Journal of Dermatology and indicated that long-term use of “Protect and Perfect” significantly improved wrinkles in 70% of those using it. While the study was funded by the manufacturing company, it did follow all accepted scientific protocols and, according to the lead author of the study, Professor Chris Griffiths, the results would have been published regardless of their outcome.
Part of the potency of Boots No. 7 anti-aging formulas is due to the fact that they contain retinol, a vitamin known to stimulate the body’s production of elastin and collagen, essential components in the fight against wrinkly skin. In addition, they also contain elements of Tretinoin, a prescription medication used to treat acne and wrinkles.
But what really sets Boots apart from most other anti-aging formulas is their price. A tube of their Intensive Line Filler costs approximately $17.99. A comparable product, La Mer Eye Concentrate, costs north of $150. And La Mer hasn’t funded any studies to demonstrate its efficacy.
In America, the Boots No. 7 cosmetic and skin care line is exclusively offered at Target stores. In addition to their popular anti-aging line, Boots No. 7 also includes a full line of cosmetics and nail care products, all reasonably priced. Target often provides a full-time Boots consultant to help you understand and choose the right products for your particular needs.
The world of anti-aging creams and potions is often full of hype. At the very least, Boots' products offer some scientific evidence that back up their claims. So why not give them a try? They can't hurt and might even work!