Founded in 1996, Cinch is a men's western wear company that offers different varieties of denim jeans geared towards an active lifestyle and designed to accessorize well with western-style shirts, outerwear and footwear. The Cinch style has been popularized by a number of rodeo and bull riding personalities, who have helped expose the brand to others by wearing Cinch apparel during events.
The Cinch Fashion line of jeans is broken down into four different sub-styles: Dally, Logan, Connor and Carter. The Dally style is slightly dressier, made with a dark denim and featuring a slimmer, more tailored-looking fit. The Logan style is also made of darker denim and is slim-fitting at the waist, though more relaxed fitting below the knee. The Connor style of Cinch fashion jeans are very similar to the Logan jean but with a more faded and worn denim color, while the Carter jean takes this fading effect even further with an almost bleached denim effect extending from the waist to the knees of the pants. Prices for jeans in the Cinch Fashion line range from $60 to $80, as of June 2011.
The Cinch Basic line of jeans is intended for more active, everyday usage, and incorporates eight different sub-styles of jeans, including Blue Label, Black Label, Bronze Label, White Label, Green Label, Dooley, Green Label SE Dark, and Green Label SE. Cinch Black Label jeans feature a relaxed all-around fit with a slight tapering at the bottom of the pant leg for easy, unrestricted movement while working. Blue Label jeans, similar to Blue Label but with more fading, are designed with carpenters and construction workers in mind, featuring the addition of a side hammer loop for easy tool placement. The five-pocket Bronze Label jeans are slimmer fitting, for the man who wants a rugged work jean, which retains a slightly tailored look. Cinch White label jeans are also five-pocket basic jeans with a relaxed waist, hip and thigh fit, as well as a darker but nevertheless slightly faded denim color.
The Green Label line of Cinch jeans is the original jean style introduced by the company in 1996, and features a fitted waist and hip area with a relaxed thigh and a medium rise. The Green Label SE varies from the Green Label line only slightly, with a lower rise and a wider leg, while the Green Label SE Dark offers the same fit and styling though in a darker denim color. Lastly, the Cinch Dooley jean is a light blue, faded version of the Green Label jean with a boot cut leg.
As of June 2011, prices for jeans in the Cinch Basic line range from $30 to $60
Cinch jeans can't be purchased directly from the official Cinch website, though the site does redirect shoppers to the nearest retail outlets that carry Cinch jeans after entering a zip code. Online clothing retailers who carry Cinch men's jeans include Langston's, Drysdales, Shepler's, Cavender's Boot City Western Store, PFI Western Wear Store, Denim Express and Rod's Western Palace.