Take a stroll down a busy sidewalk, and you’ll likely see women wearing lacy, lingerie-style clothes inspired by the Only Hearts brand. The brand began the women’s fashion trend of wearing innerwear as outerwear. Sheer, lacy apparel that resembles lingerie defines the Only Hearts brand.
The Only Hearts brand began in New York City as a specialty boutique on Columbus Avenue. Designer Helena Stuart first opened the store in 1978, selling only items with hearts such as lockets and lingerie. The eclectic shop quickly became a hangout for all sorts of diverse people including fashionistas, hipsters, celebrities and romantics. Over time, Stuart designed line of specialty lingerie-style clothing that was dubbed “inner outerwear.” The line includes both lingerie and intimate outerwear that started a trend across the United States. As brand gained popularity, Stuart also expanded the number of boutiques, opening an additional store in New York, one in Santa Monica, California, and three in Rome, Italy. Despite the international expansion, Only Hearts brand clothing continues to be designed and manufactured solely in the United States.
The Only Hearts designer, Helena Stuart, was born and raised in Italy, which influenced her designs and fashion sense. She grew up surrounded by beautiful clothing owing to the fact that her mother was a fashion model and used to bring home clothes from her shows. She also wore custom tailored clothes, which gave her a sense of different types of fabric and the way they should fit. Stuart has never been one to run with the latest fashion trends. Prior to designing clothes for the Only Hearts brand, she layered her own clothing wearing her lingerie on top of other pieces traditionally worn on the outside.
The Only Brand features a large selection of eye catching, lingerie-inspired clothing. Today, Only Hearts produces more than just heart adorned apparel, but the clothes still offer a romantic appeal and remain designed to catch the attention of the opposite sex. Pieces include sleepwear, robes, shirts, camisoles, tank tops, bras, and leggings. Colors are mostly soft, muted pastels, although some bold, jewel toned pieces are also available. The fabrics are soft, and often sheer made of materials including, organic cotton, lace, silk, and satin. Pieces can be worn underneath clothing, but they’re also stylish enough to be worn on the outside.
The Only Hearts brand has garnered attention from actresses and models as well as fashion, lifestyle, and men’s magazines. Celebrities Brittany Spears, Shakara Ledard, Jessica Van Der Steen, and Marisa Miller are just some of the women who’ve been seen in Only Hearts brand apparel. Pieces from the line have also appeared in top fashion magazines including Vogue, Elle, Marie Claire, Lucky, and Cosmopolitan as well as lifestyle magazines People, Parade, and Life & Style. Men’s magazines such as Maxim, Sports Illustrated, and Men’s Health have also displayed pieces from the Only Hearts brand .
The Only Hearts brand is available at Only Hearts and other specialty boutiques in the United States and internationally. Pieces are also sold online directly through the Only Heart’s website as well as other online apparel shops. Most lingerie and other pieces are priced between $50 to $100, but the brand regularly offers sales and promotions. The Only Hearts Brand also sells gift certificates if you looking for a special gift for a female friend or sweetheart and aren’t sure what size she wears.