Thirty-One Gifts is a direct selling company specializing in colorfully patterned totes and handbags targeted towards women. A Christian working mom, Cindy Monroe, started sewing monogrammed handbags in her Johnstown, Ohio basement. The company was named after Bible verse Proverbs 31, interpreted as a passage about female empowerment. Thirty-One Gifts incorporates religion and God into their ideals and teachings. There are currently over 35,000 female consultants in cities all over the United States selling the Thirty-One Gifts brand and thousands more on a waitlist to do the same. Thirty-One Gifts prides themselves in providing a legitimate source of income for stay-at-home moms.
Thirty-One Gifts consultants host parties where they invite friends and family to look through the seasonal product catalog and sample the merchandise, which includes lunch totes, baby bags stationary, storage items and more. For each sale made, the consultant receives a portion of the proceeds. After attending a party, guests receive coupons and discounts for future orders. The host of the party, the person who brings the consultant into her home, also receives discounts and gifts. The more items that are sold at her party, the higher the discount and number of gifts the host receives. Each consultant also has a website where orders can be placed through as well. The more items the consultant sells, the more commission she earns, so earning potential is different for each consultant. This is the same incentive based business model for companies such as Avon or Tupperware.
Though originally hand sewn in Cindy Monroe's basement, all items are now made in China. Typical price of an item starts at low as $5 to $30 and then extra for embroidery; every item is customizable with initials or phrases. For more information or to find a consultant in your area, contact the Thirty-One Gifts customer service line at 1-866-GIFTS31, or 1-866-443-8731.