The Vassarette brand of lingerie has a long history of providing quality bras in the undergarment industry. The brand had its beginnings in Chicago in the year 1900. Originally called the Vassar Swiss Underwear Company, it was founded by three men: George E. Rutledge, Emil A. Basener, and Frederick S. McCoy. The Vassar Swiss Underwear Company quickly became known for its men’s union suits, which were a popular undergarment of the day. Union suits were popular goods because they were form fitting and provided insulation. The Vassar Swiss Underwear Company improved upon the design of the well-known union suit making it more affordable and more comfortable. The Vassar Swiss company motto became “Comfort to the wearer.”
The company was purchased by Munsingwear in 1912, and began to produce women’s lingerie under the label of Vassarette in 1951. In 1958, Vassarette was combined with another company holding to create the Hollywood Vassarette brand. This label was popular in the 1950’s and 1960’s, well known for its stylish girdles, bras, and lingerie.
Vassarette continues its tradition of quality, comfortable, and stylish lingerie to this day under the trademark of Vanity Fair Brands, LP. The offer options for both the average-figured woman and the full figured-woman, which are available at stores nationwide and in Canada. You can find the Vassarette brand at Wal-Mart locations both nationally and in Canada. Walmart also offers a selection of Vassarette bras available through their online store. Vassarette goods can also be purchased at Kmart and Sears stores across the nation and online, along with a wide variety of the Vassarette collection available through their online store, including slips and hose, in addition to bras and panties. Furthermore, Vassarette collections can be found at Alco stores, Meijer stores, and Pamida stores.
The Vassarette collection for the average-figured woman includes pieces for every unique style and need. They offer traditional two strap bras, strapless bras, and racer back bras. They offer bras in cotton, satin, and lace, including both bras with underwire support and bras without wires. Certain pieces also have extra-added features like plunge necklines or gel lift padding. Some selections have intricate lace or embroidered details for a more fun look and feel, others are simple and classic designs that still offer great support. There are over 20 designs that come in sizes 34A-38C, there is something for everyone.
The Vassarette collection for the full-figured woman offers similar styles and features in sizes from 38D/40C-42DD. Just like the collections for the average-figured woman, there are bras made of satin and made of cotton, with lace details and embroidered details, and styles with and without wires. There are eight styles to choose from that offer full coverage, maximum support, and the comfort and style that Vassarette is known for.
For more information on Vassarette products, company history, and fit guide, visit their website.