The right makeup is the finishing touch to any great outfit, whether you're going to work during the day or out for a night on the town. However, choosing the right makeup can often be tricky. There is no "universal" makeup for everyone, because choosing your makeup should be based around your own skintone, hair color, and eye color. Whereas fair-skinned people should stick to tawny and pink shades to blend with their fair complexion, olive-skinned and darker people should use products with gold and brown undertones. Aside from skintone, eye color is very important.
Eyeshadow is something that every girl should have in their makeup kit. It is used to make a simple but important statement, and should accent and compliment your eye color rather than stand out against it. By the time you're done applying your eyeshadow, it should compliment your eyes to a point that it makes your actual eyes stand out rather than the eyeshadow stand out.
Eye colors are usually complimented by colors opposite of them. Green or hazel eyes can be accented by the widest variety of colors, depending on what look you're going for. If you're headed to work or a casual daytime event, less is always more. Heavy makeup during the day can make you look overdone and older than you are. Keep it simple with a light gold or beige eyeshadow to highlight your eyes but not overdo it. Selecting an eyeshadow with a little shimmer can add some shine to your lids without going overboard. Make sure to not put too much on, or else your eye lids will look heavy and overdone. A simple shine of a neutral color can make a world of difference for casual events, work, or just a day out. For a fancier, more nighttime look, try warmer tones such as apricots, browns and taupes. This will add some excitement to your eyelids, making it a fancier and more adventurous look for a nighttime event. Taupes and apricots are still neutral tones, so you can still look natural with a little extra pop.
You can get really extravagant if you're celebrating or dressing up for a big night out. Purple tones make green eyes pop and stand out, which is great for a fancy night out. Try a deep plum or purple against gray or brown eyeliner, which both compliment green and hazel eyes. For bright, exotic colors, be careful when you apply your eyeshadow. Make sure not to coat the entire eyelid in one color, but instead, gradate from a lighter color on the inside of the lid towards the nose, to the brightest and deepest color on the outside corner. Blend the colors, applying the darkest corner last, to create a look that is sure to pop.
Remember, less is always more when it comes to eyeshadow, and makeup in general. Go to the makeup department in a department store or specialty makeup store and try a few different neutral and exotic shades before selecting one or two to purchase.