Best Fashion Boutiques in NYC

By Erin Mayer , last updated July 15, 2011

Whether you are searching for vintage gems, trendy fast fashion, or straight-off-the-runway gold, New York City boutiques sell them all. There are multi-floored designer meccas with sky-high ceilings and elaborate light fixtures. There are downtown vintage shops crammed tighter than college dorm rooms. Department stores, jewelry emporiums, and every H&M knock-off chain you can imagine—you can find it all in the Big Apple. Need help deciding where to shop? Here’s a breakdown of the best boutiques.

Intermix

1003 Madison Avenue New York, NY 10021

125 Fifth Avenue New York, NY 10003

210 Columbus Avenue New York, NY 10023

98 Prince Street New York, NY 10012

365 Bleecker Street New York, NY 10014

Where the well-heeled, trendy young professionals shop. Each of six Manhattan locations is stocked with some of the biggest names in fashion. Find everything from dresses to denim by labels like 7 for all Mankind, Diane von Furstenberg, Rag and Bone, and Vena Cava here, amongst a stylish interior backdrop. As with most high-end boutiques, the price tags are hefty but the supply is short.

What Goes Around Comes Around

351 West Broadway (between Broome and Grand St) New York, NY 10013

If you’re seeking vintage that works in the modern day, What Goes Around Comes Around should be your first stop. Founded by two college friends in 1993, the store carries a wide selection of vintage spanning back to the late 1800s with hand-beaded jackets, up through Art Deco dresses of the 20s and 30s, and a wide selection of contemporary designer wear, including the vintage-inspired WGACA original collection. The store sells women’s, men’s, and children’s clothing, accessories, and props.

Century 21

22 Cortlandt Street New York, NY 10007 (Between Church & Broadway)

This designer-discount chain has several locations in New York, but its Cortlandt St. address, the only Manhattan branch, is arguably the most impressive. This multi-level department store offers every category of clothing, accessories, and home goods that you can dream up. And while prices can be more than 40% off the original price, this is not your typical discount warehouse; the offerings are not necessarily the dregs of last season’s cast-offs and the atmosphere is cozy. While shopping can be competitive here, it’s worth the hassle to score current high fashion without forking over your life’s savings.

H&M

640 5th Ave & 51st Street New York, NY 10019

With ten locations spanning the length of Manhattan, you should have no problem finding an H&M in the neighborhood of your choice, but 640 Fifth Ave, the company’s flagship store, is large and boasts a wide selection. It carries the latest H&M collections full of clothing that is fashion forward and of a designer sensibility with a non-designer price tag. Here you can have your pick of runway-inspired fashion. Weed through the racks of flirty dresses, basic tops, breezy tunics, and clingy sweaters. Watch out for droves of shoppers that clog up the aisles and create long lines.

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