This British brand may not be the most common name in your pharmacy’s beauty aisle but look around hard enough (or go online) and you can find it. English girls have been scooping up bargain basement priced makeup for decades and Americans should follow suit. Rimmel’s R&D department works hard to keep up with constantly changing trends while maintaining impressively high quality cosmetics that sweep the competition every time. The lip glosses and nail polishes are especially highly revered as non-sticky and fast drying, respectively. Unsure where to pick up your new favorite nail color? Walmart, Rite Aid, Target, CVS, and Wegmans all carry the Rimmel line.
Revlon always has dramatic and gorgeous commercials starring enduringly beautiful supermodels and A-list actresses, but they are not spending all their money on the talent. Revlon’s vast arsenal of products includes classics that have never fallen out of favor and fashion forward colors that titillate newcomers. Revlon knows when to hang onto a formula that works and when to tinker with a subpar concoction. After almost 80 years in the business you can trust them to offer only the best. The ColorBurst range of lipsticks is a must try. They are luscious, inexpensive, and addicting.
As Rimmel is to London, Maybelline is to the metropolises of America. This budget conscious mainstay has long held the title for the best loved mascara in the nation, Great Lash Mascara, and it costs roughly $5. Though some of Maybelline’s eyeshadows lack the saturated pigment of higher end brands, no one has caught up with their mascara formulas. They now have over 32 different varieties of the eyelash-lengthening super cosmetic so if you cannot find at least half a dozen that suit, you may be out of luck entirely. In addition to excellent mascaras Maybelline also boasts long-lasting foundation, and the brand can be found in almost every drugstore, pharmacy, and mom and pop beauty shop in the country.
For the absolute least expensive but fairly performing brand of makeup out there you must try e.l.f cosmetics. The name is an acronym for eyes, lips, face and they make every possible type of face paint product, from primers to bronzers, and generally cost less than six dollars, with many items priced at only a dollar. Order online or use their store locator to find the nearest location.