Several years back it looked like cellular phones would kill watches, but watch designers have stepped up to offer both classic and cutting edge designs to attract people back to watch buying. Classic designs, made popular by retro programs like Mad Men, have made a strong comeback. Consumers are attracted to the sleek elegance of the 1950s and 1960s. But at the same time, there is an increased market for the quirky. More and more watch designs are banking on their uniqueness and ability to act as a conversation starter.
Some of the best designs of 2011 have come from the best watch designers in the world. The Longines Steel Heritage 1954 Watch is a perfect example of this retro trend. It is a beautiful design that looks as though it was transported from the 1950s, but will look great on any wrist. For the sportier out there, Tag Heuer has released their Steel Aquaracer 500M Automatic Chronograph for divers, but it is a watch that anyone can wear stylishly. One of the best watches of this style is also one of the most relatively affordable ones. Victorinox Steel Alliance Chrono Watch from Swiss Army is, like most of their watches, a stunning design. It is also nearly half the prices of the Longines, and well over a quarter the price of the Tag Heuer.
If you prefer something a little more distinctive, there are several designs that are sure to impress. Kiran Pal Sagoo’s F-Moment’s watch looks, at first, as though he forgot the watch. The face appears clear, but with a gentle tap small watch hands bubble up, indicating the time. After a few seconds they submerge back into the invisible face. Another innovative design is the OZO Watch. The face has two dials of numbers, one on top of the other. A small hourglass shape connects them in the middle. The top part of the hour glass shows the hour and the bottom shows the minutes. It’s a spectacular design sure to impress.