Business Benefits of Offering Free WiFi
By Erik Neilson
, last updated February 4, 2012
Bringing customers to your business can be rather difficult, especially in times when the economy is in rough shape, but offering free WiFi is one of the best ways to improve your business. Business owners who rely on the public know that in order to bring people in, they need to cater to them in one way or another. Wireless Internet is highly sought after, and providing it to the public can be very beneficial to your business in a variety of ways. With WiFi being relatively inexpensive to implement, it’s a wonder why more businesses aren’t taking advantage of the technology.
Free WiFi Attracts Customers
While most people would prefer to have their customers come specifically for the products and services that they offer, it is important to offer perks in order to keep people coming in. One of the best ways to attract people to your business is to offer free WiFi. Since free WiFi is sometimes difficult to come by, it’s not uncommon for people to seek out businesses specifically because the service is offered. This is ideal for businesses such as bars, restaurants and coffee shops, which rely on customers in order to stay in business. If you offer WiFi, customers will inevitably come in and spend money, especially if they plan on sticking around for a long period of time. Once implemented, you can advertise your free WiFi on the windows of your business, which may even bring in people walking by on the street.
Free WiFi can Build Extra Revenue
If your business is the type where one might stop in simply to make a single purchase, generating revenue can be rather difficult. Providing free WiFi is a great way to get your customers to make an extra purchase while they are at your business. Because many people use free WiFi in order to do work on their computers, it’s not uncommon for people to hang out for a great deal of time while using the Internet. As a result, they’re more likely to go back up and make a second purchase than they would be if they simply came in for a short period of time. While you may have people spending more time than usual at your location, the likelihood that they will spend more money than they would if you did not offer free WiFi is quite high.
Free WiFi Builds Customer Appreciation
Offering free wireless Internet to your customers is a great way to make them appreciate you and your business more. People view businesses that offer free WiFi positively, as they see it as a complimentary service that doesn’t necessarily need to be offered. As a result, they are more likely to frequent your business over another, simply because they feel good about the services that you offer. Customer appreciation is hugely important, and can often make or break a business’s success. You can score even more points by offering up a house computer to be used by anyone who does not have a laptop.