Cute Valentine's Day gift ideas in today's commercialized marketplace are easy to discover when focusing on what makes the gift personal to both the giver and the receiver. Personalizing Valentine's Day does not have to be expensive, either. The best place to start when searching for cute Valentine's Day gifts is to make a list of the beloved's preferences. What does she like to eat, do, and wear? What does he enjoy watching or doing; where does he like to go?
Valentine's Day is a holiday that focuses on what makes life feel worth living in its most fundamental aspect - love. To love and be loved, that is the quest. To appropriately express love, that is the question. It is interesting to note that, in this question and this quest, we have at best shady historical origins for such a weighty and meaningful holiday. The Catholic Church has historical references to no less than three saints named Valentine, all of whom later became martyrs. Today, celebrations of Valentine's Day are lighter, less in recognition of martyred saints than an annual expression of gratitude for the ability to give and receive love.
From here, personalizing Valentine's Day is easy. Homemade gifts are always a hit, because they have the greatest degree of personalization. Additionally, a quick internet search will yield a wide variety of personalization options, everything from personalized gift books to pens to games and puzzles to sporting goods, and even vacation getaway packages. For instance, buying him a set of personalized golf balls, complete with a golf outing package, is a cute way to say "I know you - I love you - have fun!" For the technology-lover, new phone apps include the "Love Poem generator", which generates love poems into which the giver can add their personal information with the click of a button.