Avril Lavigne’s clothing line, named Abbey Dawn after a childhood nickname of hers, reflects the rocker’s style through chic and edgy pieces for both women and men. Started in 2008 as a partnership between Lavigne and retailer Kohl’s, Abbey Dawn has grown into an online e-commerce store selling hip, affordable clothes in over 50 countries worldwide.
Avril Lavigne claims to be extremely involved in the vision and execution of her line telling People Magazine, “I’m very hands-on.” Her clothing and accessories are for the girl who isn’t afraid to express herself through bold fashion choices. For example, her tops feature strong graphics like a giant pair of spectacle wearing eyes, colors like glittery gold, as well as prints like red and black zebra stripes. Several pieces in the Abbey Dawn collection are emblazoned with skulls and crossbones, while others scream such choice messaging as “WTF.” Lovers of Lavigne’s music will enjoy that her fashion line is connected to her tunes through messaging as well as album and song titles.
Shopping Abbey Dawn.
The young rock ‘n roll fashionista fan of Avril Lavigne’s music and style (and her boyfriend) can shop for t-shirts, fashion tops, hoodies, tanks, fleece and dresses. She can accessorize with Abbey Dawn’s caps and scarves, and even rock some skull and crossbones themed swimwear. Then, she can spritz on one of the two fragrances offered by Lavigne, Black Star or Forbidden Rose. The line is surprisingly wallet friendly so anyone can buy her fashions at price points like $25 for a t-shirt and hoodies for between $40 and $60. Abbey Dawn reflects a younger style, targeting the junior to young adult demographic. If you are young enough at heart to wear a tutu, then Abbey Dawn is for you!