How to Attract Real Estate Buyers

By Erik Neilson , last updated December 22, 2011

In today’s economy, attracting real estate buyers is often easier said than done. This is especially true in parts of the country that have been severely effected by the state of the economy, in which case many people have their homes on the market for years before making a sale. Attracting potential buyers may not be easy, but it’s far from impossible. This is especially true for those who go the extra mile in order to ensure that their homes are highly visible on the market. By taking the following tips into consideration, you can improve your chances of attracting potential buyers in a relatively short amount of time.

Stage the Home
Many people have never heard of staging before. The fact is, staging is one of the most effective things that you can do in order to sell a home. Typically, staging involves decorating a home with furniture and other decor elements that are meant to make the space look its best. When a home is staged, personal affectations are removed in order to allow potential buyers to see the home for what it is, rather than making associations. While many people choose to stage their homes themselves, doing so can be expensive. Rather, it is best to enlist the help of an interior decorator who specializes in staging homes. Most professional decorators have a great deal of furniture and decorations that they can bring into a home in order to transform it into a space that will sell itself the moment the right buyer walks into the home.
Craft the Right Ad
Crafting a real estate ad is a true art form. In order for an ad to be effective, it must be formulated in a way so that it catches the potential buyer’s attention right off the bat. As a result, the headline is the most important part of your ad. This is sometimes even more important than the photo itself. Choose a headline that is short and succinct, yet conveys the look and feel of your home. The photo used in your ad should be one that was taken on a sunny day and shows the outside of the home in its entirety. Finally, keep your description as short as possible without leaving out any pertinent information. Potential buyers don’t want to take the time to read through a large paragraph of information. Rather, your goal with the description is to entice a potential buyer into calling you for more information and a showing.
Utilize the Internet
While physical ads can be very effective in attracting real estate buyers, there is no getting around the importance of using the Internet when trying to sell a home. Many people bypass paper listings in favor of those found online, especially given the fact that real estate agencies focus more heavily on displaying online listings than in the past. There are countless different ways to use the Internet when attempting to sell a home, from online listings to social media. The more comprehensive your Internet campaign, the better your chances of making a sale.
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