How to Build a Company Website
By Erik Neilson
, last updated October 20, 2011
In today’s digital-centric age, it’s incredibly important for any company owner to ensure that their business has a strong, solid web presence. The Internet is the first place where many people go for information these days, and if your business is not online, you’ll be missing out on a very sizable amount of potential business. Building a company website on your own can be very difficult, especially if you aren’t versed in web design. So long as you consider the following tips, however, you can start building a web-presence by getting a quality website for your business up and functional.
One of the most important things you can do for your business if you are truly concerned with getting a high-quality website up online is to work with a good web design firm. Building a website is more complicated these days than ever before, especially given the popularity and essential need for SEO optimization. Hiring a web design firm is not always easy, however, especially for those who do not know a great deal about what it costs to create a website. As a result, you should strive to ask as many questions as possible when searching for a firm, and be sure to make clear what you are looking for in a website. Also, strive to get at least three different quotes before settling on a firm, which can save you quite a bit of money in the long run.
When it comes to surfing the web, most people will admit that there’s nothing more important than ease navigation. After all, no one is going to spend the time to look through your website if it is difficult to navigate, no matter how high in quality the content happens to be. When you meet with a web design firm, be sure to make it clear that you want your website to be, above all else, easy to navigate. The website should serve as a springboard that allows the user to find out exactly what he or she is looking to learn in as little time as necessary, which can help to increase the chances that your site will actually bring you business.
Social media is currently at the height of its popularity, and its effectiveness is not to be underestimated. Many businesses are beginning to learn that social media is not just for individuals anymore, and can actually be very useful when incorporated into a business plan. When building a website, be sure that you incorporate your social media presence on websites such as Facebook and Twitter. This will help to give your users a great deal of variety in how they stay in touch with your business, and will inevitably serve to increase your business’s visibility. When maintaining a social media account, be sure to post updates on a regular basis in order to keep people interested, and consider holding contests on occasion, which can boost the effectiveness of your social media presence.