Knowing Your Way Around Singer22.com
By Ted Rollins
, last updated June 3, 2011
In 2003, Singer22 was launched both as a website and as a retail store by the couple Alicia and Jon Singer. The company is more well-known for its web site, which features top of the line clothing for both men and women. Singer22 has focused on getting celebrities involved with the site, who often provide picks of their favorite looks that the site sells. In fact, they show pictures of the celebrities wearing items they sell rather than focusing on the products themselves. In what follows, you'll find out how to best take advantage of their slightly complicated website.
On the main page of Singer22.com, you'll find a banner with lots of options for searching the site. You can select from womenswear, menswear, by designer, what's new, celebrity picks, lookbook, denim, swimwear, sale and blog. By clicking any of these, you'll be brought to the respective section. If you click on either gender, you can select from specific designers, celebrities, categories, trends, and by what's on sale. If you select designers, you'll be brought to a master list of every designer Singer22 carries, where you can click and view all of their products on the site. Clicking what's new will show you all of Singer22's latest arrivals, while selecting celebrity picks will showcase all of the items Singer22 sells that have been spotted on celebrities, with pictures of them wearing the items. Lookbook gives you a more catalog like view of Singer22's items, while clicking either of the next two items brings you to their respective sections. You can also click the box icon to create a wish list of items, or login through Facebook to link your accounts and show off your purchases to your friends.