There are many different brands of men's watches that are incredibly popular in their separate categories ranging from high end to affordable. Here are a few of the most popular brands of men's watches that in the luxury category, the middle tier and the affordable range.
Patek Philippe and A. Lange & Sohne stand toe to toe as the top brands in the luxury end because of the fine details they take in their movements, casings and straps and bracelets. The infamous Charlie Sheen has been known to sport a Patek Philippe or two. Cartier is also another one of the popular brands in this category because of their established brand name and wonderful use of precious materials. Audemars Piguet and Vacheron Constantin are also at the forefront of watch making with their beautiful and technical designs.
Rolex and Omega are some of the most popular brands in the world and in the middle tier because of their long history in the watch industry and their use of strategic celebrity endorsements. Tag Heuer is another great brand that became popular because of its exciting race designs and their celebrity endorsement of Brad Pitt. Breitling, Raymond Weil and Baume et Mercier are a few other brands that are very popular in the middle tier and are commonly found in many watch dealers in the US.
Casio has been made popular for its incredibly cheap and fun digital timepieces including their popular G-Shock collection, which has been worn by tons of celebrities and pop stars that weren't paid for endorsement. Citizen and Seiko were the big innovators of the quartz movement, which nearly toppled the Swiss watch industry decades ago because their quartz watches were far more affordable and accurate compared to mechanical watches, and continue be a couple of the most popular brands if you're looking for high quality quartz pieces.