When running any type of business today, it’s imperative that you have some type of internet marketing strategy that runs alongside your more traditional marketing campaigns. Most people communicate via the web today, and you need to make sure that your business is known in the cybersphere or else you’ll be cutting out a huge portion of your potential profits. Listed below are just a few best ways to develop a great internet marketing strategy for your company.
Your main goal when developing your company’s internet marketing strategy is to rank as highly as possible when keywords relating to your business are entered into the most popular search engines. In order to make sure that your site ranks as highly as possible, you’ll need to makes sure that your site has been optimized for search. Do this by making sure that your web pages are optimized with keyword-rich, relevant content. Place these keywords in the content, meta tags, your headlines, page titles, URL’s, and so on. The more often that these key words appear, the more relevant they’ll be to search engines, and the higher you’ll rank. You also have to make sure that all of your web pages are connected to each other via keyword phrases. And most importantly, obtain in-bound links to your site from top websites that are regarded as industry leaders in your industry. You can also develop keyword-rich partner sites that link back to your main site
Another strategy is to "build a better mousetrap," so to speak. This storied advice may seem old-fashioned, but it still holds true today. On the internet, competing businesses are merely a click away from each other, so you need to develop a product compelling and useful enough to pull clients away from your competitors. Develop high-energy campaigns to lure potential customers and get them excited about what you’re selling. Highlight your product’s “unique value proposition”, meaning explain the key difference that your product provides, or the void that it fills. Fill your copy with all the ways your company’s unique selling proposition pulls you far ahead of the competition. Listen to and learn your market, and then develop a marketing campaign that speaks their concerns right back to them while simultaneously explaining how your product will provide solutions.
Hire the best PR person or firm that you can, and make sure that they have a social media component. The PR rep’s job consists of getting your company’s name out there, thereby increasing traffic to your site. They are charged with getting all relevant information about your company into the hands of the people who make up your potential client base. Make sure that you hire a PR person who thoroughly understands your industry, and can reach out to the media and trade associations connected to your milieu. You want to find someone who knows how to get articles published about your company, and gets them published on the main online media outlets like Yahoo! News and Google News.
Social networking is an absolute must. Twitter, YouTube and facebook have become the best ways to get out the word of mouth about your business. Join groups that discuss topics relating to your industry. You’ll be able to find out what people’s concerns are firsthand, and consider those issues when improving on your product. You may also want to consider adding a blog to your site. Many companies are including blogs on their main sites, providing a more human connection with their customers. The blog can speak about the most fun and random aspects of the company to important updates and new products coming down the line.