Betsey Johnson may be to the American fashion industry what shiny red convertibles are to the automotive world. Outrageous, outspoken and over the top, the female designer caters to female shoppers not afraid to flaunt their unique personalities and beauty. While her label has expanded from the 1970s to include jewelry, intimates and accessories in the present day, Betsey Johnson’s forte remains with creating spunky, eclectic dresses that are perfect for spicing up a night out on the town.
After a childhood spent observing and dreaming of dance, Betsey translated this love into her designs, fusing whimsy, costume aesthetics and creative detailing into her collections. Betsey Johnson sells a wide variety of evening, casual, party and little black dresses with retro pinup appeal. The quirky designer has translated her love of prints and volume into a revolving collection of clothing that suits every style of girl. Whether you prefer punk, vintage, girlie, sexy or sporty looks, Betsey has got you covered.
Sold in sixty five Betsey Johnson boutiques throughout the United States, Canada and the UK, the brand ranges in price point from $150 to $500 for an in-season dress. Betsey Johnson items are also available in department stores and fine specialty stores. On occasion, pieces from the label will find their way to discount emporiums such as Marshalls and TJ Maxx.
When selecting a Betsey Johnson dress, it is imperative to keep the designer’s own philosophy in mind: look for frocks that fit and flatter your body, speak to your attitude and individuality, and add an extra element of fun and flavor to your wardrobe.
Being the wide-ranging designer that she is, Betsey crafts dresses that can successfully transition from weekend wear to semiformal threads to daily events uniform. On her official website, Betsey’s creations are divided up into four distinct categories: evening dresses, little black dresses, mini dresses and day dresses.
Of course, the evening dress and little black dress groupings are specifically tailored to spice up a night out, but many of Betsey’s mini and day dresses could easily be manipulated into evening garb with the addition of a killer pair of heels, metallic jewelry and a swanky clutch bag. If you’re concerned about throwing an entire look together, these outfit additions are available from Betsey’s own line, and the “Head 2 Toe” section of her website suggests expert pairings of these pieces.
For the current 2011 pre fall season, we’re loving the Pow! Poof! Strapless dress in blush or teal. This short-short gown is feminine with a kick of edginess, fantastic for a dance party or romantic dinner date. The Ombre Strapless Dress in Black Fuchsia is poufy, sassy and colorful, making it ideal for lively gatherings and club hopping. The Guns Sheath from Betsey’s day dresses collection is easily spiced up with stilettos and hoop earrings, and the Not Defined Strapless LBD will have you looking like a red carpet diva for your night out.
To view all of Betsey Johnson’s current trendy dresses, head on over to the official brand website.