If you’re looking to create a soft, neutral look, consider applying taupe makeup, especially taupe eye makeup. Taupe is a brownish-gray color that can be found in a huge variety of shades, so it shouldn’t be hard to find one (or an array) that is suitable for your skin tone.
Though you are trying to create a natural, carefree look, you probably don’t want to appear washed out, or tired. Choosing a color that is about two shades darker than your natural skin tone will help your eyes to stand out. If you have very pale skin, a light, grayer taupe will be more suitable for you. If you have olive toned skin, choose a taupe that is darker and in the brown spectrum. If possible, sample different shades – there are no hard-and-fast rules here, just guidelines to help make those eyes pop.
Because of its earthy, organic tone, taupe is a relatively simple shade to apply. Use a fluffy eye shadow brush to sweep color on your eyelid and into the crease. To even out the eye, you can also apply some color on the lower lash line, but only on the outer corner to maintain a fresh-faced look. You may find that some eye shadows found in taupe come with multiple, varying shades in order to highlight and contour the eye. Applying a light, highlighting shade just below the brow, and a darker, contouring shade in the crease of the eyelid will help make your eyes stand out even more.
To finish off this look, you'll want to curl your eyelashes and apply a light coat of mascara, either brown or black, to open up the eyes. Keeping lip and cheek colors light and natural will keep this look simple, and though taupe is a wonderful look for daytime, you can spiff it up by adding some mocha eyeliner to the mix. Have fun and keep in mind that taupe's beige-like shade is anything but boring!