Tips for Creating an E-Business
By Jonathan Bales
, last updated August 1, 2011
Creating an e-business is a lot of work and, despite what many people believe, not much different than starting any other type of business. In reality, starting an e-business is perhaps more difficult than other business types, as one must be self-motivated in addition to creating a fully-functioning e-commerce website. Plus, e-businesses must compete with a plethora of other online businesses, with more and more popping up each day.
In addition to motivation, you must also be a very patient person. Creating any type of business takes a lot of time, and that is no different with online businesses. Although some early e-businesses seemed to find instant success in the internet’s infancy, the web is no longer the same place. Competition is stiff, and unless you have an incredible product or service, you will not succeed.
Even if your e-business is flawless, you are very unlikely to find success instantly. You will definitely put in countless hours of work and almost certainly see failures before your business gets on its feet. This means it is vital to stick to your original business plan. Lots of great business ideas die prematurely because their creators do not see them out. When your online business runs into problems, make sure you display the perseverance to overcome them. If you do not give your ideas a chance to blossom, there is no way your e-business will thrive.
Of course, what separates e-businesses from other business is a website. While regular businesses often have websites that provide information about their products or services, the website is the location where the products or services of an e-business are sold. Thus, it is more crucial for an e-business website to be clean, professional and functional than for another business.
Make sure you select a quality website builder to make your site. WordPress is a great choice because you can easily create an e-commerce site, add a blog, and so on. Also be sure your site accepts payments from PayPal. PayPal allows customers to pay you without submitting their credit card information, although they can use their credit card as well if they choose. This step is vital, as customers will not jump through hoops to buy a product. Instead, they will go somewhere else. For optimal efficiency, be sure your site makes it as easy as possible for customers to purchase what you are selling.
Marketing is also important, it's vital to get the word out about your business. Even if you do not have advertising money, you can still publish articles about the creation of your e-business on free article submission sites. These sites allow you to gain free publicity, as well as create inbound links for your site. Search engines rank your site higher in their listings because of these links.
As with any business, organization is key with an e-business. You will oversee all website maintenance, sales, shipping and so on. If you stay well-organized, create a quality site, promote it properly and work efficiently, you will have a successful e-business.