Local sports leagues can sometimes be difficult to run because it can cost a lot to maintain them, but they do not bring in a lot of money. Thus, most local sports leagues offer sponsorship opportunities to businesses in the area, allowing them to advertise in exchange for money to run the league. In the current economy, though, obtaining money for a sponsorship can be a challenge. There are ways to do it, though, if you sell the businesses on why the money they give you would be an investment for their company. For help along the way, read below for a few tips on how to get businesses to sponsor local sports leagues.
There is no reason to waste time asking businesses for money if there is no way they are going to give it. It takes a specific kind of business to sponsor a sports league, so look for businesses who might have interest. Local sporting goods stores are obvious candidates. Businesses like these would be willing to sponsor a league because the people and spectators within the league are already targeted customers.
At the very least, find a selling point around which you can sell the sponsorship to a business. If you need money for a youth sports league, for example, target businesses that sell children's products or toys, explaining why their sponsorship money would go to good use. In the end, it is still a business decision for all parties involved, so you need to make it worth their while.
If a business is interested in sponsoring your local sports league, explain to them all of the places their name will be seen. In this down economy, you will need to get more creative to interest businesses. Place their name and logo on all uniforms, in programs, or even on the field. The more advertising you offer, the more interest you will generate. No business is going to hand over money without a good advertising plan in hand.
Sell the league.
Of course, all of the advertising in the world means nothing if no one sees it. Sell businesses on he popularity of your league, explaining how many people will be in attendance throughout the season. If you can show that these people are potential customers of the company, this is even better. Thus, it can be easier to obtain sponsorship for a small league of targeted individuals, as businesses know they can secure the most bang for their buck. Whatever type of league you run, show businesses detailed plans on how to plan to get people to come to games. Prior to creating a marketing plan to obtain business interest in a potential sponsorship,
One of the easiest ways to find sponsorship opportunities is through the internet, as you can easily sort through potential businesses. This can detract from the human interaction needed to sell your sports league. Use a personal touch when contacting businesses, finding them on the internet but then discussing a sponsorship with them in person or on the phone.