While the sector-wide crisis in the publishing industry hasn't hurt the Vogue and Elle magazines of the world, as much as it has the major news outlets, there has been a notable spike in the popularity of fashion blogs and their relative importance in the industry. Ranging from small operations to major networks with many workers, fashion blogs hold the power once only available to major magazine editors. Read on to learn about five of the most important fashion blogs of 2011.
The Sartolialist is far and away the most popular photo-based blog about the fashion industry. Started and maintained by Scott Schuman, The Sartorialist makes a few posts daily. On the blog, you'll find a combination of photographs of people he comes across on the street with a strong fashion sense, as well as photos of people in the fashion industry. He travels all around the world for fashion, so you'll often find great photos from places you've never visited. Even those without a strong interest in fashion are drawn to the blog for its beautiful photography, out of which Mr. Schuman has also put out a best-selling book.
Refinery29 takes on the role of a big fashion magazine in the online world. The blog combines information about the latest trends in fashion with beauty tips, gossipy news, and the sort of happenings in the industry you'd expect to read in Womenswear Daily. The site has a more youthful edge than some of the stodgier blogs, solidifying its name as one of the top fashion destinations on the web. Unlike many other top fashion blogs, Refinery29 is highly female-focused and doesn't put in a strong effort to court male readers.
Racked is the number one online source for information about shopping and sales at both affordable and high fashion stores. The Racked National site combines posts from a network of regional sites that report on sample sales, runway shows, and new store openings. A part of the Curbed Network, Racked has a reputation for snarky and witty posts that keep readers refreshing the blog all the time. You'll find great coverage of both the New York and Los Angeles fashion scenes on Racked every day.
While many fashion blogs comment on runway fashion and couture looks, High Snobiety holds a place as one of the top resources for information about new streetwear releases and trends. The blog started in 2005. It combines personal blogs from its writers, which comment on the industry, with breaking news about the newest releases from its preferred brands.
Hypebeast is cut from a similar cloth to High Snobiety, but the site is particularly known as the leading resource for information about the latest sneaker and shoe releases for both men and women. Additionally, you'll find out about cool collaborations between new streetwear brands, as well as arts and music coverage of artists who interest Hypebeast's readers. The Hypebeast forums are one of the Internet's most popular places for discussing streetwear, as well.