Alima Pure is a mineral makeup company that was founded in 2004 by Kate O’Brien. Originally starting out as a way to keep her makeup-aged daughter safe from the toxins and irritants found in traditional makeup, O’Brien has no idea the mineral makeup industry would become a multibillion dollar market a mere five years down the road. As an artist herself, Kate O’Brien was familiar with pigmentation and color at the onset of the Alima Pure launch, which is one of the reasons why the brand has become a popular global makeup brand. Today, women in over forty-five countries wear Alima Pure makeup, making the company one of the fastest growing mineral makeup brands in the world.
Alima Pure is a company that encourages its customers to be themselves. Natural beauty is the basis on which the brand was founded, and its mineral formula allows women heed that mantra. The minerals found in Alima Pure makeup are safe and gentle, providing women with makeup that is kind to their skin and that will ensure its health and prosperity with continued use. Even Alima Pure brushes are safe and natural, made with 100% hypoallergenic Taklon fiber.
Alima Pure offers an extensive collection of mineral makeup for eyes, lips, cheeks, and face. The mineral face powders are the company’s specialty, offering varieties such as Satin Matte Foundation, Satin Finishing Powder, Concealer, Luminous Shimmer Powder, Balancing Primer Powder, and Color Balancing Powder. As the first layer of makeup that most women use, Alima Pure is dedicated to making the gentlest and most natural forms of face powder. Silky, weightless, and forgiving, the collections within Alima Pure’s face line make women feel as if they are wearing no makeup at all. The formulas even out skin tone, reduce the appearance of fine lines and pores, and enhance a woman’s overall complexion. Available in over sixty shades, there is an Alima Pure foundation out there for every woman.
Winning the Best Natural Beauty Award, Alima Pure eye shadows are just as natural as they are beautiful. The loose formula comes in several varieties of shimmer and matte finishes, as well as a rainbow assortment of shades; Fig and Sage is a popular choice among beauty editors. Luminous eye shadow pigments available in pearl shimmers and satin matte, as well as shimmer and matte eyeliner come in pots of loose powder that can be worn wet for a dramatic look, or dry for a light dust of color.
Alima Pure’s organic, nourishing lip-balm is another favorite among mineral beauty junkies. Made with soothing antioxidants, rich plant oils, and lightly scented with a touch of organic peppermint oil, the assortment of beautifully natural shades will make any woman’s lips thankful. The cheek powders are another Alima Pure favorite. Available in Luminous Shimmer Blush, Satin Matte Blush, and Bronzer, the Alima Pure cheek collection gives women a subtle, natural glow that will make them look like they were born with perfectly rosy cheeks.