Where to Buy Silicone Bra Inserts

By Lauren Kelly , last updated July 26, 2011

Money may not buy you happiness, but it certainly can buy you a new figure. In today’s celebrity-obsessed culture, we strive to emulate the silhouettes of our favorite models and actresses. While some women choose to undergo enhancement surgery to alter their bodies, modern shapewear does a fantastic job of adding a little oomph to your curves in a natural way. Silicone bra inserts are a popular and safe alternative to breast implants, and now you can find these handy wardrobe tools in most clothing, department and lingerie stores. If you are searching for silicone inserts, here’s the lowdown on the best places to shop.

Lingerie Stores

Not surprisingly, stores that specialize in lingerie and undergarments are some of the best sources of bra inserts. You will find silicone inserts, padded cups, adhesive supports, gel stick-on bras and many more bust-boosting items.

At Victoria’s Secret, one display wall in the store is devoted to bra inserts, including the silicone variety. Most inserts are demi-style, meaning that they fill only part of your bra rather than the full cup. The inserts act as a sort of lifting device for added cup size. Online, at Victoria's Secret, you will find a limited selection of inserts and other shaping tools. Just search “Bras,” then “Lingerie Extras,” and finally “Adhesives and Shapers.”

Outlet lingerie shops run by Hanes, Bali, Playtex, Jockey, and other labels may carry bra inserts and shaping tools. Inventory varies by location, so it may be a good idea to call your local store to inquire about their selection. The majority of outlet shops sell the typical push up inserts. If you are looking for full size pads and would prefer to purchase them in person, you can ask the store attendant for shopping recommendations in your area.

Aerie and Frederick’s of Hollywood also offer pads and pushup products. While the Aerie website does not list their inserts online, Frederick’s maintains a full collection in their internet store. Luxury boutiques like La Perla may be your go-to spot for sexy lingerie, but when you are shopping for shapers and silicone inserts, middle tier stores are more likely to stock these types of items.

Mass Retailers and Department Stores

Known for selling everything from dog food to DVDs to dresses, discount retailers like Walmart and Target are also destinations for silicone bra inserts. Check the lingerie sections of each store for a range of undergarment products. Macy’s, Bon Ton, JC Penney, Sears, Boscov’s and Saks Fifth Avenue carry the product, and your local department store may as well. On the Saks Fifth Avenue website, you can browse the store’s selection of inserts by searching “Women’s Apparel,” “Intimate Apparel and Hosiery,” and “Shapewear and Solutions.”


Purchasing bra inserts in store may be preferable, but a number of online retailers best physical stores when it comes to variety and pricing of silicone enhancers. Try searching Amazon, Bare Necessities, Drugstore.com, and Just My Size for different types of inserts. Many internet boutiques now offer free shipping and free returns, so you won’t risk investing in a product that doesn’t fit you properly.

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