Where to Buy Supreme Hats
By Elizabeth Limberakis
, last updated January 12, 2012
A Supreme hat is an absolute necessity to any connoisseur of street-wear trends. The question is where can you purchase this piece-de-resistance of cool? Founded in 1994 by downtown New York skaters, Supreme has grown to be a symbol of counter-culture. Its ad campaigns are graced by the likes of iconic artists such as Lady Gaga and Lou Reed. While Supreme is a skate-shop, you don’t have to be a skater to rock the famous white logo. The brand has acquired such a stylish reputation that even Kanye West has been photographed wearing a Supreme trucker hat. In addition to hats, Supreme sells a full line of street-wear, skateboards, and sneakers, all decorated with the classic white, capital-lettered logo.
For the best selection and prices, visit one of the Supreme stores in New York at 274 Lafayette Street, 212-966-7799, in Los Angeles at 435 N. Fairfax Avenue, 323-655-6205, or in Japan. If you live far away or don’t want to endure the notoriously pretentious attitude of the store employees, visit the online store at supremenewyork.com. While the online store is currently down, it will be opening soon with the launch of the Fall / Winter 2011 merchandise. Unfortunately, it is not possible to purchase a hat over the phone.
Supreme employees at both the New York and Los Angeles locations state that you can only buy Supreme hats and merchandise at Supreme. Thanks to the Internet, it is possible to find a Supreme hat available for purchase on eBay. There are several downsides to buying a hat on eBay. First and foremost, authenticity can never truly be guaranteed, and secondly, the prices are more than what you would pay in the store. The majority of hats being sold on eBay are priced over sixty dollars, while most hats in the store retail from thirty-eight to fifty dollars. It is both cheaper and more secure to purchase a Supreme hat through one of the stores.
Supreme hats come in a variety of styles, colors, and sizes. The most classic, traditional hat is a five-panel that comes in a variety of colors and is decorated with the Supreme logo on the front. New hats debut every fall and every spring. The current Spring / Summer 2011 collection includes a five-panel navy hat with its front embellished with the words “Supreme4Life” in white stitching. The collection also includes a bell hat, perfect for a sunny day on the beach and another five-panel hat in denim with a rectangular metal logo on the front. The 2011 Spring / Summer collection that is currently in stores also features a collaboration with skater and artist Lance Mountain. The collaboration consists of the classic five-panel hat with a multi-colored logo. If you are looking for a cold-weather hat, Supreme also sells a variety of colorful beanies decorated with a pompom on top that could add panache to even the blandest of snowsuits. Go to the website to check out look books and decide which hat is the best fit for you!