Q:

What is the Airheads White Mystery Flavor?

A:

Quick Answer

While the makers of the popular Airheads candies remain tight-lipped about the actual flavor of their "White Mystery Flavor" candies, the common belief is that it comes from a combination of two or more flavors that differs with every batch. This is because the Mystery Flavor is made using the tail ends of different flavor runs, which are combined together to make a full batch.

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Full Answer

In the same manner as Dum Dum pops' mystery flavor is made, rather than wasting time and materials to shut down and clean out the manufacturing equipment at the end of a flavor run, the leftover candy flavors are combined to create a new "mystery" flavor. This occurs before the coloring has been added, leaving these new candies white. This bit of manufacturing and marketing genius keeps Airhead aficionados buzzing about what the mystery flavor actually is.

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