One of the most popular beverages that begin with the letter U is Urge, which is a citrus-flavored soft drink introduced in 1996 by Coca-Cola Norway. This beverage is the predecessor of the American soft drink Surge, which was introduced in the United States in 1996-7.Know More
Urge was first introduced to in Norway, Denmark, Sweden and France. It was available in 0.5-liter and 1.5-liter bottles; later 0.33-liter cans became available. At the end of 1999, the 1.5-liter bottles were taken off the market, because the sales numbers weren't satisfactory. A few years later, the cans vanished from the market. That left only 0.5-liter bottles. Soon after, Coca-Cola Norway stopped producing Urge for Denmark, Sweden, and France. Thanks to a massive Internet campaign by consumers, on September 1, 2008, Urge 1.5-liter bottles were re-launched to the Norwegian market.
Surge was produced by The Coca-Cola Company in 1996-7 to compete with Pepsi's Mountain Dew soft drink. While preparing for the launch of this new high-energy soft drink in the United States, the Norwegian Division of Coca-Cola was also up against a successful launch of Mountain Dew. But Surge was already registered by another party in that country, so Coca-Cola called this beverage “Urge” in Norway.
While Urge remained popular in Norway, in 2002 slumping sales forced Coke to discontinue the Surge product. A very vocal group called Surge Movement, with more than 130,000 Surge fans, played a pivotal role in getting Coca-Cola to finally bring back the soda. The group created a website, Facebook page and Twitter account to plead for the return of the citrus soda. They went so far as gathering cash to purchase a billboard calling for Surge's return down the street from Coca-Cola's Atlanta headquarters. Their voice was heard, and on Sept. 15, 2014, The Coca-Cola Company re-released Surge, which can now be purchased exclusively on Amazon in packs of 12 16-ounce cans.Learn More
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The reason for orange juice cravings or any other cravings is most often due to social cues. The only real exception to this rule is when people crave ice, paste or clay.Full Answer >