Billy Beer was first made by the Falls City Brewing Company of Louisville, Ky., in July 1977. It was named for Billy Carter, the younger brother of then-President Jimmy Carter. Billy Carter promoted Billy Beer, and each can bore his endorsement and a facsimile of his signature.
While the novelty of having the brother of a sitting president promote beer caused a sensation at the time, the beer itself did not remain on the market very long. In October of 1978, Reynolds Metals bought nearly 9 million empty Billy Beer cans and melted them down for scrap, signaling an end of the line. Though regarded as a collectible, Billy Beer cans are not particularly rare or valuable.