Q:

What is international strategy?

A:

International strategy is a global plan specific to a company or conglomerate where a model for global expansion and commerce is the ultimate goal. International strategy usually refers to actions that occur across multinational corporations in the private sector. Although international strategy refers to doing business across nation-state boundaries, it is based on home market resources. This business model tests which foreign markets are receptive to domestic products.

There are several different international strategies that apply to the different world markets and cultures. No matter how different international strategies are, they all start with analyzing the market and sizing up the competition. For an international strategy to work successfully, a company must have a method of entry and buyers for their service or product. There must be a long-term goal in mind and a growth projection which answers the question “Why here?”

No matter how intricate or specialized an international strategy, they all have pros and cons. For the most part, a pro that comes along with an international strategy is a larger consumer base. One of the cons that come along with an international strategy are the questionable politics and exploitive measure that sometime accompany the endeavor. When a well-designed international strategy comes together properly, the result is a win-win scenario for the companies and markets involved.


Is this answer helpful?

Similar Questions

  • Q:

    What is Nerium International?

    A:

    Nerium International is a company that offers a wide range of skin care products to prevent, reverse and slow down the aging process. The company bases its products on the Nerium oleander plant, which is the main ingredient used in the line of skin care products sold worldwide by Nerium International.

      Full Answer >
    Filed Under:
  • Q:

    What is an aggressive financing strategy?

    A:

    An aggressive financing strategy is a financing strategy under which a company funds its seasonal requirements with short-term debts and its permanent requirement with long-term debt. Its heavy reliance on short-term financing makes it riskier because of interest rate swings and possible difficulties in obtaining short-term quickly when seasonal peaks occur.

    Full Answer >
    Filed Under:
  • Q:

    What is the meaning of "organizational strategy?"

    A:

    Organizational strategy refers to the actions and benchmarks a company puts in place to ensure that long-term goals are achieved. These plans list the necessary steps in a sequence that must be completed in order to make an idea into a reality. This process requires extreme oversight into every aspect of corporate operations and a grasp of the company's main audiences.

    Full Answer >
    Filed Under:
  • Q:

    What is differentiation focus strategy?

    A:

    Differentiation focus strategy describes a situation wherein a company chooses to strategically differentiate itself from the competition within a narrow or niche market. Differentiation simply means using product features or functionality, innovation, brand image or customer service to make products and services more attractive to the potential consumer.

    Full Answer >
    Filed Under:

Explore