Q:

What is the chewing gum for denture wearers called?

A:

Wrigley makes a chewing gum called Freedent that is specifically designed not to stick to most dentures or other dental work. Wrigley developed the non-stick gum base in 1975 after having received many requests for such a product.

As the first non-stick gum alternative, Freedent is marketed with the slogan "Won't stick to most dental work." As of 2014, it comes in peppermint, spearmint and wintergreen flavors and is sold around the world. A sugar-free variety is available in many markets, including the United States.

In the mid-1980s, Wrigley's competitor, Warner-Lambert Co., sought to create a comparable product to Freedent. However, the company opted out of a direct confrontation with Wrigley and developed a sugar-free, stick-free gum called Cristal to test in the Candadian market. However, as of 2014, Freedent remains the preferred gum for denture-wearers in the United States.

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