"Better health through better living" is a popular health slogan. The U.S. Centers for Disease Control used the slogan "Five-a-day" to promote more vegetable and fruit consumption, and replaced it in 2014 with "Fruits & Veggies – More Matters." Other health slogans include "Give junk food the boot and switch to fruit," "Fitness. Performance. Life," "Beautiful body. Built by you" and "It's your future; be there happy and healthy."
Whether slogans actually influence the behavior of individuals towards adopting a healthier lifestyle is unclear. The BBC reports only limited success of the "Five-a-day" slogan in increasing fruit and vegetable consumption. The average intake of fruits and vegetables was only three and a half pieces per day in 2013, even though the slogan was introduced in 2003. The middle classes were more likely to change their behavior in response to the slogan. However, many people counted questionable foods towards their total count of fruits and vegetable consumed each day, such as fried potatoes, chips and sweetened canned fruits.
Slogans are highly memorable phrases coined by companies, organizations and government agencies to convey a message or sell a product. Key characteristics of effective slogans include being short, simple and easy to remember.