S-Curl is an ethnic hair care line manufactured by Luster Products. Luster claims that S-Curl is "the leading texturizer for African American men." The aim is to loosen the natural curl pattern, offering more control and shine to the hair.
In addition to the main texturizing product, the S-Curl line also includes styling products and an afro blow out kit. The styling products range from moisturizers to styling gels, while the afro kit is another texture relaxer. Though the S-Curl product line is catered toward men, the texturizers and styling products are able to be used by women as well.