Webkinz secret codes are special alphanumeric sequences found on tags accompanying the retail toys. Purchasers of the stuffed animals can enter the code on the Webkinz website to gain a digital version of that individual pet in the online game Webkinz World.
This virtual game world allows players from around the world to interact, adopt pets and purchase in-game items with virtual money. While a Webkinz account is only good for one year, purchasing and registering a new pet extends the account's membership for another year. Ganz, the creator of Webkinz, makes a variety of other toys that can be registered with the account and used in-game.