Mardi Gras doubloons and wooden coins used as Mardi Gras throws can be struck with specific images unique to the customer and then mass-produced. The higher price of customized coins and doubloons reflects the initial work that goes into making the mass-produced coins unique.
Customizing Mardi Gras doubloons and wooden coins involves creating a good design for both sides of the coin and sending it to the manufacturer, or providing general guidelines and working with the manufacturer's designer to come up with a custom design. Images on Mardi Gras doubloons and coins typically contain the parade theme and the logo or name of the krewe that is throwing them at the event.
Mardi Gras parades in New Orleans date back to the 1830s, and the trinkets tossed from floats into the crowd, called throws, date to the 1920s. Wooden nickels were first used as throws in the 1930s, and Mardi Gras doubloons were first used as throws in 1960. These doubloons were originally minted in aluminum and are now made in both aluminum and plastic in a range of colors. Competition among krewes for the most memorable objects imprinted with their logos is not uncommon today, and throws can range from Frisbees to beer cups. Doubloons, however, remain the most collectible of all Mardi Gras trinkets.