As of 2014, the 1997 Happy Holidays Barbie commonly sells for $20 to $30 in its original box. Loose figures are not as desirable among collectors and carry minimal value, even when in mint condition.
Those never removed from the box, or NRFB, with the container in perfect cosmetic shape carry premiums for collectors, while those in damaged boxes are on the lower end of the spectrum. Like other Holiday dolls released after 1993, the 1997 version rarely sells for much more than its original retail value. The inaugural 1988 Holiday issue is the most treasured, and may fetch several hundred dollars from enthusiasts.