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| Rating: |
   
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| Run Time: |
117 min |
| MPAA Rating: |
PG13 |
| Released: |
2005 |
| Directors: |
Andy Tennant
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| Genre/Type: |
Comedy
Romance
Romantic Comedy
Urban Comedy
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| Producers: |
Will Smith
James Lassiter
Teddy Zee
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Plot Synopsis by Mark Deming
A man who teaches dateless wonders how to become irresistible to women learns just how hard it can be to do it yourself in this romantic comedy. When a guy in New York City wants to make the right impression with a certain lady, Alex "Hitch" Hitchens (
Will Smith) is the man he calls. Hitch has made a career out of coordinating a man's first three dates so that they'll show him to his best advantage (for a price, of course), and more than a few have taken women to the altar they first started courting with Hitch's help. But Hitch discovers his own romantic limitations when he falls for Sara (
Eva Mendes), a journalist who has her own ideas about romance, and might just expose Hitch's underground business to the world. In the midst of all this, Hitch has his hands full with Albert, a sweet but socially inept man who has enlisted Hitch's services.
Hitch is an amiable if rote romantic comedy that maximizes the charms of its quartet of leads. Unfortunately, the film mines most of its narrative ore from the tiresome notion that modern-day males are complete idiots, as mystified by the female gender as a coyote is by the moon. How much more fun a film would this have been if the "date doctor" character had been a woman trying to help her sex understand male motivations and behaviors? It's certainly less played-out a concept than the one employed by writer Kevin Bisch and director Andy Tennant, and as evidenced by the success of a few recent, real-life best-sellers (He's Just Not That Into You, anyone?), the public seems primed for such a twist. But -- big sigh -- the filmmakers serve up the same-old, same-old, dancing-as-sex, chivalry-not-being-dead, groom-yourself-then-be-yourself maxims that this genre's fans have seen thousands of times already. Where the film ultimately works is in its appealing casting choices, with
Will Smith and
Kevin James providing solid buddy-comedy laughs in their mano a mano scenes,
Eva Mendes doing a fine job as Hitch's slightly flinty sparring partner, and
Amber Valletta a real surprise as a rich, classy beauty with actual brains and feelings. The moves are as pre-programmed as they get, but Hitch is good enough for a blind date or a post-dinner rental, where the expectations are a little lower.