What are the disadvantages and advantages of e-marketing?


The Houston Chronicle explains that the benefits of e-marketing or Internet marketing include convenience, increased reach, personalization, improved customer relationships, lowered marketing costs and an established social presence online. IMSolutions lists some of the disadvantages, including increased competition, a lack of personal interaction and constantly changing technology.

IMSolutions compares and contrasts the advantages and disadvantages of using Internet marketing, with each side boiling down primarily to price and effectiveness. An article on its website points out that Internet marketing is not only more affordable than traditional forms of marketing, but it allows marketers to focus their efforts on highly targeted audiences who are more predisposed to be interested in their products.

While traditional marketing casts a wide net in hopes that some will buy a product, Internet marketing goes directly for consumers who are already looking to buy. Traffic reminds marketers that, although e-marketing is very low risk, it is also far more competitive thanks to globalization. Because so many marketers are online, the increased competition results in a significantly lower profit margin for all products sold. Traffic also notes that security and privacy issues can be an issue for online marketers, which may lead to consumer trust issues for e-commerce sites.

Q&A Related to "What are the disadvantages and advantages of..."
And advantage is that the wheels on the bus go round and round. A disadvantage is that buses drive too slow
Inventory Turnover. Inventory is costly to hold and manage, and transactional marketing aids the process of getting inventory out the door more quickly. A prominent merchandise display
The advantages might be that you are able to get you message out there quickly and often cheaply. I feel that the disadvantages are that you message is out there for a limited time
The advantages of global (international) market
1 Additional Answer
Ask.com Answer for: Advantages Disadvantages for E Marketing
Advantages & Disadvantages of E-Marketing
Electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. This is the process of marketing a brand using the Internet. It includes both direct response marketing and... More »
Difficulty: Easy
Source: www.ehow.com
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