What are the advantages and disadvantages of quota sampling?

Answer

One of the bigger advantages of quota sampling is that the researcher has complete control over the sample. It also allows samples to be completed in a short amount of time. It is an independent study and requires no follow ups. A disadvantage of quota sampling is that decisions are limited due to the control that the researchers do have. It does not allow for much variation and the process is not random, so being able to access a specific error is not possible.
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